Olivier Lemasson created "Les vins contés" with Hervé Villemade in 2002 after an all-terrain training with Eric Macé, the first natural wine merchant in Rennes, and with Marcel Lapierrre in Beaujolais where he left 4 years in a row to do the harvest and finally stay there for a whole year.

He then struck out on his own and bought 2 hectares of vines in Touraine in 2006 while supplementing his supply of standing grapes from certified organic winegrowers. The 11 hectares of vines he works run from the Loire to the Cher with a wide variety of grape varieties (Gamay, Côt, Grolleau, Menu Pineau, Pineau d'Aunis, Sauvignon) and terroirs.

The red wines are vinified by carbonic maceration without sulphur or punching down. The white wines are put in barrels, without sulphur and without filtration, during bottling, except in the case of a particularly difficult vintage, in which case Olivier Lemasson can allow himself to add 1 to 2 g of sulphur per hectolitre.